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@ 2025 Dear José All Rights Reserved.
Dear José is a contemporary fashion brand defined by its romantic, free-spirited, and vibrant style. Founded in March 2018 by designer Danny Nguyễn at the age of 22, the brand began with a feeling — tender emotions once scribbled in letters and diary pages. Those stories found their way into girls’ wardrobes, blooming into silhouettes that speak of youth, longing, and self-expression. Born in Saigon, Dear José has become a beloved name to thousands across Vietnam and Southeast Asia.
Inspired by love, fairy tales, springtime, and the imagery of a secret garden, Dear José tells stories through flowing shapes, delicate fabrics, and artisanal details. Each piece is crafted with care by skilled hands — not just to be worn, but to be remembered. “When someone wears Dear José,” Danny shares, “I want them to feel loved, happy, and unforgettable — like the main character of their own story, leaving behind a beautiful trace in every heart they meet.”
Behind each collection is a passionate team of young creatives — stylists, designers, writers, dreamers — many of whom have grown into remarkable voices in the fashion and communication industries.