Dear José is a contemporary fashion brand with a romantic, fresh and liberal style. The name of the brand is like the opening of a sweet love letter with the desire to blow a new wind into the Vietnamese women’s wardrobe through trendy and lovely designs.

Dear José’s inspiration comes from love, spring, and fairy tales. Our silhouettes are defined by fluidity and remain wearable through the changing of trends and seasons. We are detailed and thoughtful in our manufacturing to ensure our clothes are not only affordable but can withstand the test of time.

Dear José’s products are created by the most skilled craftsmen in Saigon and loved by thousands of customers in Vietnam as well as in Southeast Asia.